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How will the closure of Google + affect your business?
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The closing of Google + will affect businesses who use it to increase search rankings via reviews or as part of their collection of Google markers. Here is the official commentary from the source. (Honestly, surely the world’s biggest marketing firm could ,… well market better!)

You’ve received this email because you have a consumer (personal) Google+ account or you manage a Google+ page.

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events.

See the full FAQ for more details and updates leading up to the shutdown.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community. Learn more

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons. Learn more

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019. Learn more

If you’re a G Suite customer, Google+ for your G Suite account should remain active. Contact your G Suite administrator for more details. You can also expect a new look and new features soon. Learn more

If you’re a developer using Google+ APIs or Google+ Sign-in, click here to see how this will impact you.

From all of us on the Google+ team, thank you for making Google+ such a special place. We are grateful for the talented group of artists, community builders, and thought leaders who made Google+ their home. It would not have been the same without your passion and dedication.

Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google+ Page, product or account.

 

Website traffic – how do you increase it?

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Integrate website traffic with word of mouth marketing

If people get inquisitive about your business then they will visit your webpage to learn more about who you are and what you are all about. This increases your website traffic. A great way to increase the curiosity of potential new customers is to leverage the ‘word of mouth’ buzz about your business.

Using your business to generate ‘word of mouth’

As a business owner you are responsible for the quality of the ‘word of mouth’ currently being generated about your business. As part of this responsibility you should help all the members of your business including ALL your staff, to increase all aspects of their business performance. This includes helping them with productivity, service, sales, support, quality of product, customer service and delivery times. Once everyone within your business has done this, you will dramatically increase ‘word of mouth’. Easy right… you and I both know this is easier said than done… but always aim for it. In time you will achieve great results consistently. Then improve even further when your competitors catch up.

Isn’t business grand! You can never rest on your laurels or remain still. You may have heard a hint of sarcasm in that previous sentence. If so, you’d be correct. I do REALLY enjoy business though… it’s a great challenge and certainly well worth doing and pursuing.

Using generosity to create ‘word of mouth’

For even more enhanced results, you can also find ways to be a ‘go giver’ because this too will dramatically increase ‘word of mouth’. There are many books you can read that explain the ‘law of reciprocity’ and how ‘givers gain’ in business and in community. Some of the concepts include to:

  • be generous,
  • provide extra value,
  • under promise and over-deliver,
  • value each customer fully (including sending them gifts at appropriate times in their client life cycle),
  • reward people when they deserve it including customers,
  • do selfless random acts of kindness (including surprises) and
  • know that ‘you build a business one relationship at a time’.

These are just a few of the things written about in books related to ‘business and the power of giving’.

This is an extract from a blog by Jay Daniells. Jay is part of the team at “Consultant in a Flash!” where you can receive 15 minutes of website and digital marketing advice for just $15. Just call or text us at 0421 253 771, email ask@consultantinaflash.com.au or book online at www.consultantinaflash.com.au