Give Your Best Stuff Away

In a previous article, I’ve talked about “Value” and what that meant to your customer. I discussed its worth being perceived or real based on the circumstance. Well I’m here to explain why you should give your best away. If you’re in the professional services and information business, you’ll have some pretty good content that is worth a whole bunch of money.

If that’s you, great! Are you ready for a paradigm shift in your thinking? Other than commercial in confidence I.P. I would advise you get all your content together and embark on a strategic plan of giving it away – yep, give it away – to strangers!

This must be in the perceived high value, but low cost to you. So if you’re a retailer, you wouldn’t use stock, but could easily use “How To …” tips etc. Professional can give advice on perhaps the top 10 frequently asked questions, stuff the reader can take away and action straight away!

I know .. you’re thinking, but I could be charging for that, customers could pay good money for that! The key is to be strategic about how and who you give it to, in addition to what path/ journey you want to take them on.

Ideally the initial approach could be as a lead generator, then more content to build rapport, your credibility and your soon to be customer will be placing you on their “list of experts”. And who is the person they call when they do need help – the expert of course! I’ll let you in on little a secret, most people won’t actually act on what you give them, rather they pay you to help them implement what they can themselves, because your content is that good!

Sure .. not everyone that listens, watches or downloads your content will become a client or customer, but they could easily become a referral advocate. In fact I wouldn’t even have a time out on when they receive without using your services. Leave them until they opt out.

As an example, I coach and consult on Sales, Marketing, Productivity and Systems for your Business. If you want to know some fantastic sales generating strategies, ask me. I won’t give you 5,10,20 or even 50 but 100! I’m sure even if you adopted only 10 your sales will have an immediate spike. If you want them hit me up ask@consultantinaflash.com.au and grab 100 sales generating tips.

Using this approach, there are many online strategies to be discussed, but perhaps for another article.

Yale Morgan